Hard Rock has announced the opening of a new flagship cafe and store right on the strip itself. The cafe’s new location will be in the Showcase Mall just north of the MGM Grand. The original location by the Hard Rock hotel will stay put, Hard Rock believes with the new growth on the strip the market will sustain two restaurants. I think this is a great idea for Hard Rock, the restaurant they’ve got over by the hotel (which by the way you should never walk to in the heat of the day from the strip) kind of misses the action of not being closer to the strip. I hope the owners of the Showcase Mall has given it a face lift since the last time I was in Vegas. All I can remember of the place is crappy tourist shops and M&M world.
Scheduled to open in summer 2009, the new Hard Rock Cafe Las Vegas will be one of the city’s premier dining and entertainment destinations, with three floors and more than 41,000-square feet of space, including a 700-seat restaurant, live concert venue and Hard Rock’s largest Rock Shop. In addition to a state-of-the-art facility, the cafe will also feature rock ‘n’ roll memorabilia from Hard Rock’s unmatched collection. The Showcase Mall Phase III is being developed by City Center Retail, LLC, a San Francisco-based development company, and Angelo Gordon & Co., a New York-based investment firm.


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